With several short videos they demonstrate the variety of roles, offering a virtual experience of life as a FedEx employee.Īs well as offering an insight into the working life of a FedEx employee, the genius simple phrase promotes a very personal employee brand, that not only entices candidates with the promise of work they can really be a part of, but also encourages identity with the brand. Through the “I Am FedEx” campaign, their EVP focuses on creating positive change in their employees and the wider community. The only difference is that FedEx does it better. Like many companies, FedEx promotes the ethical side of their company. Their employer brand video strengthens another core pillar of their EVP which is of individuality and diversity with the brilliant line “We put labels on our products, not our people”.
We develop leaders for Unilever, and Unilever leaders go on to be leaders elsewhere in the world.” They have achieved this by highlighting the opportunity to work with brilliant leaders, and ultimately to join one of Europe’s top ten most valuable organisations.Īnuradha Razdan, Unilever’s Head of Global Talent Attraction and Employer Brand puts it this way: “At the heart of our value proposition is that we build leaders.
They’re proud to boast that they’re “the #1 employer of choice in more than 40 markets”. Leadership is a key focus of Unilever’s EVP. We quite like to talk about their success whenever we get the chance, like a proud parent. While farewells are always a bit sad, lots of our innocent alumni have gone on to do some pretty cool stuff using the skills they picked up while they were with us. “We’ve said goodbye to a fair few people over the years. Innocent’s EVP is powerful and unique because it’s not all about what an employee does for their company alone they also like to shout about what their employees have gone on to do after their time with Innocent.Įptimoised in their “Growing, Growing, Gone” section of their careers page, this EVP appeals to talented candidates who can add real value to the business but also still harbour a dream of starting up their own business. In fact, if you asked everyone who worked for us, you’d probably get a different answer every time.” “”Why Nando’s?” That’s a good question, but also a question with no definitive answer. Unlike many EVP’s that evoke a unifying purpose and holistic vision, they are forthright enough to cut through they prevailing trends: Their “why Nando’s?” page is refreshingly honest, recognising the individuality of experience with every employee. We want everyone in our family to be happy and succeed, so we keep an eye out for each other, inspire each other and celebrate with each other.” It’s more than just a job we come to every day. “It really comes down to the fact that we genuinely care for one another. But importantly, they don’t take themselves too seriously. Nando’s EVP emphasizes the passion and soul of their employees. 14 great examples of effective employee value propositions If you’re interested in revamping or rebuilding your employee value proposition then read on to discover 14 great examples for inspiration.
That is their own version of their “natural frequency.” Are we on the same wavelength? Do we hit home and speak to their wants and needs?įrom talent attraction to employee retention, a successful value proposition will help you resonate, but what style of EVP works best and how do you go about creating or reworking yours? To concoct the list, Yelp identified businesses in the ice cream category, then ranked them using a number of factors, including the total volume and ratings of reviews between April 2021 and April 2022.īut it raises the question: What IS the difference between ice cream and frozen custard? (See, two can play the upper-case game.In employer branding, resonance happens when we are able to tap into the story which is playing out in the minds of those we want to reach. In anticipation of National Ice Cream Day on Sunday, July 17, Yelp ranked the best places to get ice cream in the U.S. "Who's the MORON writer who doesn't know that there is a DIFFERENCE between CUSTARD and ice cream?" penned another, practicing their upper-case rhetoric game. "How can a custard place be the best ice cream?" one poster on Facebook lamented. It's a frozen custard place with locations in Greenfield, Brookfield and Glendale. Kopp's Frozen Custard in Greenfield has been named the best ice cream spot in Wisconsin, according to Yelp.
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